"Soul Santa and Friends" is a heartwarming initiative born from one family's desire for black and brown children to have more representation during the holidays.

​

In 2025, the family created Soul Santa, along with his cute elves, Jingle & Joy, to make sure that every child sees themselves in holiday magic. During the holiday season, Soul Santa and his team spread joy, culture, and magic through community events and photo opportunities.

Their mission is to create unforgettable experiences, helping children embrace both the spirit of Christmas and

their own identities.